Plant engineering manager Jim Carroll of the Bombardier Recreational Products (BRP) factory in Benton wants everyone to have "yellow blood," and he's not afraid to spread the word.
The euphemism he gave at Tuesday's West Frankfort Rotary Club weekly luncheon has nothing to do with the human anatomy, but it is in fact a rally cry involving his company's flagship color that dates back to the days when founder Joseph-Armand Bombardier began rolling recreational vehicles off the line at a factory in Valcourt, Quebec, Canada prior to World War II.
Due to the eye-catching hue of many BRP vehicles, which include Sea-Doo watercrafts, Ski-Doo snowmobiles and a variety of Can-Am street and all-terrain vehicles, the "yellow blood" mantra was born.
"BRP was making everything yellow," explained Carroll. "Over the years, it has become an analogy for pride in the company."
BRP may not be a household name in the region, although, by all accounts, it probably should be.